CRADLE HELMET FOUNDATION
Cradle Helmet Foundation is a foundation that raises awareness about cranial orthosis, changes the stigma around it, and helps low-income families who can not afford the helmet for their children.
CONCEPT BOARD
The objective of this project was to create a foundation, logo, and branding. For this project, I chose to go with the birds-eye view of the child's head and the helmet.
LOGO MARK SKETCHES
THREE FINAL LOGO MARK SKETCHES
When creating the mark for the logo, I sketched many different forms of the helmet and head. I chose to go with the birds-eye view of an abstract helmet and added an abstract heart in the middle. I felt this mark best showcased the meaning of cranial orthosis and how the babies' head is not perfectly shaped, which is why they get the special helmet.
TYPE EXPLORATION
Challenges & Solution
The first challenge I dealt with was what type would best showcase the mark. After experimenting with different typefaces, I chose to go with Roboto to help complement the abstract shapes of the logo mark. While researching more about the Roboto typeface, I discovered that the type is approachable, emotional, and clean. Not only does this type look great next to the mark the meaning also contributes to the foundation.
FINAL LOGO DESIGN
Later, I added the heart to represent loving and caring features within the logo mark. The second challenge was deciding on a color palette to showcase diversity to represent the people of color. I found two shades of brown that would show the diversity within the organization, so everyone feels welcome and included.
